Harald H. Vogt has an extensive track record in the world of advertising, marketing, PR and branding.
After an apprenticeship in the printing industry and while working in the family’s design business he graduated from Cologne’s prestigious Advertising Academy. He took a job at a fast growing advertising agency in his native Koblenz and later moved on to Frankfurt. 5 years later he started his own agency and became instantly involved in advertising and international marketing for fashion and luxury goods, working all over Europe and in the US.
At home on both the creative and financial side of his business, Harald is considered an excellent negotiator and diplomat. In the late 80’s he “sold” the idea of a German-American cultural and business exchange with Austin/TX to the officials of his home town Koblenz. Those ties still flourish today.
In 1992 Harald moved his company to New York to establish and run an advertising agency as freelance COO and to work with his clients’ subsidiaries around the world.
Later he worked on a team that developed advertising on ATM’s -- an innovative marketing idea at the time -- that was subsequently sold to American Express. Next, his firm conducted PR and outreach programs for NASA and the European Space Agencies participating in building the International Space Station (ISS).
Highlights from a large number of European-American projects include his work for Apollinaris and Jenoptik. On both occasions he helped his clients establish a presence in the American market and build market share via innovative partnerships with the Culinary Institute of America (CIA) and the trade press, respectively. In this and many other projects he provided essential PR and marketing services.
Using his collaboration skills, Harald works with and on international teams. He remains connected to the agency world through frequent projects with interpartners, a global network of independent advertising agencies, and meiré & meiré, one of Europe’s leading creative agencies based in Cologne/Germany.
Harald is the founder of the Scent Marketing Institute, the world’s only organization that provides information and education on the use of scent for marketing and branding purposes.
He is fluent in English, German and French and lives with his wife – a senior executive in the beauty industry – and twin children in the leafy suburbs of New York.